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Guest
Guest
Here's my disclaimer: While I am an avid coffee drinker in my own right, I am also an internet marketing consultant who is also working on his MBA (at Suffolk University in Mass.). This term I'm taking a marketing research class and my project is to design a research study from top to bottom. I've decided to kill about three birds with one stone and do my project (bird number one) on coffee attitudes and specifically, on the viability of a drive-through espresso/gourmet coffee business in Massachusetts (which I'm thinking of starting myself - bird number two).
Whew! That's a lot to explain. Anyway, one method of developing a good survey is to first ask very general "lifestyle/mood/feelings" type questions to gage what is "top of mind" with consumers, and then construct the final survey based on what I learn. CoffeeGeek.com and its forum seem like a great place to get some good feedback.
The final disclaimer (bird number three) is that I am, by profession, an internet marketing consultant and I also have a client who manufactures and sells coffee makers. Your replies would also be used by me, anonymously and not quoted at all, to better understand the coffee-drinking public so I can better help this client.
My question is simple: Why do you LOVE coffee? And, Why do you LOVE your current coffee maker (machine)? If you don't love your coffee maker, you could tell me why you don't, and what kind of machine you would love, if you could find it.
Anyway, thanks for helping me out (that is, if the moderators don't pull this post as spam). I can be contacted directly at [email protected] if you have any questions or if you want to reply directly to me.
Chuck Evans
Internet Marketing Consultant
Whew! That's a lot to explain. Anyway, one method of developing a good survey is to first ask very general "lifestyle/mood/feelings" type questions to gage what is "top of mind" with consumers, and then construct the final survey based on what I learn. CoffeeGeek.com and its forum seem like a great place to get some good feedback.
The final disclaimer (bird number three) is that I am, by profession, an internet marketing consultant and I also have a client who manufactures and sells coffee makers. Your replies would also be used by me, anonymously and not quoted at all, to better understand the coffee-drinking public so I can better help this client.
My question is simple: Why do you LOVE coffee? And, Why do you LOVE your current coffee maker (machine)? If you don't love your coffee maker, you could tell me why you don't, and what kind of machine you would love, if you could find it.
Anyway, thanks for helping me out (that is, if the moderators don't pull this post as spam). I can be contacted directly at [email protected] if you have any questions or if you want to reply directly to me.
Chuck Evans
Internet Marketing Consultant
