Hey NZRoaster...yep, everyone is a critic...I certainly can relate to that! We were working on some samples for an experienced cafe owner in the land of OZ. He had an espresso blend he had been using for quite a few years and wanted us to try and copy it. After tasting the samples the last thing I really wanted to do was put my name on a blend like that. However I sent down a few samples to my guy in Australia to cup with the client. The first round of cupping came back with comments that I was disappointed and slightly confused about...(like are they talking about my beans? The cupping notes they sent back seemed to indicate either they were not my beans or they had no idea what they were talking about). Anyway next time around, just for fun, I sent back in my packaging their original control bean (from their existing roaster) as well as a grade 5 stcks, finger nails and all Lampung Robusta.
The result?- When the guy tried the control sample, what he had been drinking 5 times a day for 15 years, he spat it out and declared it undrinkable. The Lampung robusta....he loved and declared the finest espresso blend he had ever tried!!
It all goes to show- the roaster can go to great lengths to select the best greens he can find. He can blend great espresso blends..... however the cafe owner (or his mystical barista!) always will know best. Hehehe...if you get a chance read Topher's posting about one of his clients blaming oily beans for the demise of the clients grinder!
We- the roaster- certainly have a tougher time than many realise. BTW is there an association of roasters in NZ?