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According to Mark Pendergrast, in his book "Uncommon Grounds", chicory was introduced as a coffee substitute in France under Napoleon's Continental System, whereby France sought to become a self sufficient manufacturer of everything it needed. Coffee was something they could not produce in sufficient quantity for their own consumption, and chicory was used to stretch the supply to meet demand. As with anything, one becomes so accustomed to the taste of things, over time, that even poor tasting beverages are preferred because of familiarity. I seriously doubt that chicory coffee will win over new advocates unless it is the intent to assimilate into the Louisiana/French/Creole culture as thoroughly as possible.
Thanks for the input! I've done some research and ordered a few pounds and will play around with some mixes! It does sound like it was initially used as a filler and now its common in the New Orleans area. Will let everyone know how it goes!
I bought a cold brew coffee kit from Blue Bottle... I have it written down somewhere but I think it was two ounces per lb. of coffee
We sell chicory coffee on our website. We buy the chicory from a grower in New Orleans. The coffee we use is a blend of Brazil and Sumatra. To make one pound of chicory coffee, we grind 2/3 lb of coffee then mix in 1/3 lb of chicory. This coffee is sold pre-ground only. We named it "Who Dat!" after a chant used by fans of the New Orleans Saints. Check it out on our website- muddydogcoffee.com