Coffee_Researcher
New member
Hi Fellow Coffee Fans-
I'm conducting a research study on coffee and would love your responses to a few questions I have regarding your preferences and habits. I would really appreciate your answers. Feel free to answer freely on the forum thread or reply with your answers in a private message. Thanks in advance for your support!
1. On average, how many cups of coffee do you consume?
2. Why do you drink coffee? (please be specific)
3. How long have you been drinking coffee?
4. Which of the following types of coffee to you typically drink: (check all that apply)
5. How do you typically take your coffee?
6. How often do you make coffee at home?
7. On average, how much do you spend for a typical 12oz bag of coffee at your preferred grocery store?
8. From which places do you typically purchase coffee from? (check all that apply)
9. Which of the following coffee brands do you consume? (check all that apply)
10. How important are the following factors when choosing a coffee brand?
Likert Scale: 1- not important 2 - somewhat important 3 - neutral 4 - important 5 - very important)
11. Which of the following statements best represents your thoughts around coffee:
12. What do you like about your preferred brand? (please be specific)
13. What is your gender?
14. What is your age range?
I'm conducting a research study on coffee and would love your responses to a few questions I have regarding your preferences and habits. I would really appreciate your answers. Feel free to answer freely on the forum thread or reply with your answers in a private message. Thanks in advance for your support!
1. On average, how many cups of coffee do you consume?
- Multiple cups a day
- One cup a day
- A few cups a week
- A few cups a month
- A few cups a year
- I don’t drink coffee
2. Why do you drink coffee? (please be specific)
3. How long have you been drinking coffee?
- Less than 1 year
- 1-2 years
- 2-5 years
- 5-10 years
- 10 years or more
4. Which of the following types of coffee to you typically drink: (check all that apply)
- Latte (soy, 2%, etc)
- Cappuccino
- Flavored (mocha, macchiato, vanilla, etc)
- Drip
- Ice/blended
- Espresso
- Americano
- Other __________________________
5. How do you typically take your coffee?
- Black
- cream/milk only
- sugar/sweetener only
- cream/milk + sugar/sweetener
- flavored (french vanilla, caramel, etc)
- Not applicable
- Other ________________________
6. How often do you make coffee at home?
- Everyday
- Frequently
- Occasionally
- Rarely
- Never
7. On average, how much do you spend for a typical 12oz bag of coffee at your preferred grocery store?
- Less than $5
- $5-$8
- $8-$10
- $10-$15
- $15 or more
- I don’t purchase coffee
8. From which places do you typically purchase coffee from? (check all that apply)
- Grocery/supermarket
- Coffee shop
- Website
- Restaurant/diner
- Other __________________
9. Which of the following coffee brands do you consume? (check all that apply)
- Starbucks
- Peets
- Folgers
- Dunkin Donuts
- Seattle’s Best
- Maxwell House
- Chock Full o’Nuts
- Nescafe
- Lavazza
- Tully’s
- Illy
- Other _______________________
10. How important are the following factors when choosing a coffee brand?
Likert Scale: 1- not important 2 - somewhat important 3 - neutral 4 - important 5 - very important)
- Price
- Taste
- Quality
- Coffee bean origin
- Sustainability
- Roaster reputation
- Package design
- Friend recommendations
- recognizable brand/name
- Other __________________________
11. Which of the following statements best represents your thoughts around coffee:
- I don’t have a preference in coffee and am open to various coffee options and brands.
- I have a specific preference, but would consider other brands if my preferred were not available.
- I’m loyal to one brand and will go out of my way to purchase my preferred coffee.
12. What do you like about your preferred brand? (please be specific)
13. What is your gender?
- Male
- Female
14. What is your age range?
- 18 or younger
- 19-25
- 26-30
- 31-35
- 36-40
- 41-45
- 46-50
- 51-55
- 56-60
- 61-65
- 65-70
- 70 +