I am looking to start a business selling gourmet coffee online, and to wholesale accounts. My question is about the number of coffees to offer. I think it would be best to carry a smaller line, rather than "drown" my customers with too many varieties. Any thoughts on this approach? Also, what would you consider to be a good offering? I am in the process of finding a roaster, preferably in Wisonsin/Midwest area. Everything will be private label. If you are a roaster, or know a roaster who would work with me, that info would also be appreciated. Thanks for you time and valuable insight.