Well, I am drinking from the 'red package' right now, but it calls itself "Real Coffee" instead of "Aroma Rood" whatever that means. If it is the same coffee, I would say that this brand smells like an ashtray, but actually tastes pretty smooth. I can't, unfortunately, compare it to a specific brand in the US, because I don't have the sensitive enough palette to be able to remember/catagorize them all. If I had to estimate, I would say to try a Green Mountain darker blend and see if that comes close.[\quote]
I think you're drinking the equivalent of the Aroma Rood. If I'm not mistaken, Aroma Rood just means "full flavor," or something of the such. In any case, you've described better than I could. If definitely doesn't have that strong, coffee smell that you like to wake up to. However, as you mention, the flavor makes up for that shortcoming. It's very smooth and well-balanced. I, too, don't have the discerning palette or the food critic skills necessary to acurately describe what make this coffee unique. I just wish I could find it here in the states for less than $8 USD/250mg brick.