Expected sales growth rate for a new independent craft coffee shop ??

Combi72

New member
Nov 22, 2018
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Texas
I opened a coffee shop 4 months ago, 1100 sq ft, in an affluent neighborhood with nearby office buildings. No drive-through. We are averaging 60-70 transactions per day in our fourth month, $6.20 per transaction, and it seems that the sales trend is positive. We have a 50-50 mix of new vs returning customers. I wonder when will I hit my estimated break-even-point of 120 transactions per day.
In your experience for new independent craft coffee shops, when do you start to hit break-even numbers?
Lets say that my shop is set up to succeed, when should I expect to see more stable numbers? This is my first venture at all, and in coffee. Your experience and guidance will be highly appreciated.
 

coffeedog

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Feb 21, 2020
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I'm sorry I don't have answers but I'm willing to kick some ideas around. Hopefully it won't derail your thread. I'm looking to open a coffee shop in the mountains of Northern California. I'm wondering how you arrived at the 120 transactions/day goal. I am looking at a site with a drive through. The rent is high, $8000/month. It used to be a fast food place. I estimated that I would need to sell 200 cups of coffee per day to make a go of it.
 

wmark

New member
Nov 12, 2008
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Canada
Having been in the same situation............. how are you driving sales ? You would need to both/either drive 60 new customers to your shop and/or increase your average ticket ...................though your ticket is around industry average
 

wstsider

Member
May 24, 2019
168
0
I opened a coffee shop 4 months ago, 1100 sq ft, in an affluent neighborhood with nearby office buildings. No drive-through. We are averaging 60-70 transactions per day in our fourth month, $6.20 per transaction, and it seems that the sales trend is positive. We have a 50-50 mix of new vs returning customers. I wonder when will I hit my estimated break-even-point of 120 transactions per day.
In your experience for new independent craft coffee shops, when do you start to hit break-even numbers?
Lets say that my shop is set up to succeed, when should I expect to see more stable numbers? This is my first venture at all, and in coffee. Your experience and guidance will be highly appreciated.

Start promoting on social media and get a marketing expert to do some marketing and promoting for your business!
 

thirdspacecoffee

New member
Apr 22, 2016
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We are 3 years into a craft shop with roasting. Don't just think sales. Work these three:

- Transactions
- Average Ticket (work it up to 7-8.00 with food)
- Expenses....food costs, labor costs.

120 seems low for that much rent....rule of thumb, one week of sales should pay for rent when breaking even.
 
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Combi72

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Nov 22, 2018
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Texas
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Update:
13 months after opening; it has been quite a ride but still worth it
Average 90 transactions per day. $7.40 per ticket
Virtually breaking even
Working on payroll costs and other cost of goods savings
 
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Combi72

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Nov 22, 2018
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Texas
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Thanks, we have been active on social media but I agree that help from a marketing expert is needed
 
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Combi72

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Nov 22, 2018
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Texas
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Thanks, you are spot on. What do you think about increasing prices a notch? 5%?
 
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