Facebook Marketing Questions

[mobileloyal]

A few questions about Facebook marketing:

1. Does your coffee shop use Facebook to keep in touch with customers?
2. How often do you post status updates?
3. How do you get customers to follow you on Facebook?
4. Do you consider your Facebook Marketing to be effective?

Thanks!

 

[CanadianBrian]

All great questions and I would like to hear feedback from people as well.
Brian

 

[Spice]

I would love to explore that topic also.

 

[mobileloyal]

I've seen local coffee shops here in Lubbock who have Facebook pages but I've yet to see one of them use it effectively. I follow several coffee shops around the country and some of them seem to update their status daily usually with a post about new products or things they have going on. One post a day seems to me to be about right.

 

[CanadianBrian]

I agree that facebook is just a tool and must be used right and consistently to be effective.
Brian

 

[PinkRose]

I've seen some local coffee shops attempt to use Facebook, but then they don't bother to do daily updates, which is extremely counterproductive. There is nothing worse than going to someone's Facebook page and seeing outdated stuff.

I've also seen Facebook pages that are updated several times a day. They tell about specials for the day, they run daily contests (guessing type contests or the first person to reply to a post gets a free item), and they answer questions or comment on people's posts. They post photos of coffee items, latte art, and cute coffee related cartoons.

Here is one that I find entertaining. I visit this little bakery/cafe when I travel to the Jersey Shore area https://www.facebook.com/browniessquared?sk=wall

Rose

 

[CappuccinoMaker]

Facebook could be great and effective marketing tool, but it takes time to succeed. Many people give up too early.