Hi ckarmanc...if you have an open mind, and are exploring this "potential" opportunity to bring a product into the US that doesn't currently have any significant market share, you have to ask yourself some very tough questions before investing a lot of time and or money. The first questions that come to mind are these:
- How long has this product been available anywhere?
- Has any attempt been made to gain US distribution, and if so, what is the holdup/pushback?
- What socio-economic influences make it a popular option in the markets in which it has gained significant acceptance and market share? Are these same market conditions present in the US?
- If the Keurig system is inferior, does it really matter to the consumer? On this forum we all know that most of the coffee consumed via the Keurig system is, for the most part, inferior to the coffees available through members of this site, so why has Kuerig been such a resounding success?
- A lot of Pod coffee systems existed prior to, and were developed around the same time as the Keurig. Where are they now? How would you ensure you didn't suffer a similar fate?
All in all...it doesn't sound to me like you are ready to jump in with both feet and invest your life's savings and mortgage your home...which is encouraging. If I were you, I would target communities with a population of people who come from the regions where this is popular, and find ways to connect and market to them. Once you establish a base of business of ready adopters, then you can reach out to introduce this product to others who are predisposed to try new things, such as a younger crowd who don't want to be a part of the mass market system of Keurig...make your product hip by making it available in Vapor shops...or since you are in a state that has legalized marijuana...perhaps this is a crowd that would willingly get off the Keurig bandwagon. In any event...good luck. I always like to see people who are trying to put forth the cause of good coffee!!
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