Selling a Coffee Business
I almost purchased one here in Austin, Texas, and can tell You the steps that will be helpful to You:
1. Get a Business Broker: they specialize in "silent" advertising of your shop. You don't want your customers to know that You're selling the shop, so silent advertising will do this.
2. You can purchase a valuations report from companies that do this. It'll cost You $300. You can give them the range of revenues You're interested in and they will produce a report of all transactions (Coffee, Bakery, etc.) that have been done, say in the last 5 years. The transaction description will help You compare your shop (what it nets, asset age, gross, etc.) with those in the report, which then helps You value your own business.
3. Advertise yourself in a Coffee Forum or magazine, without disclosing exact location/name until You get a Non Disclosure Agreement in place.
I'm looking to purchase a well kept pre-owned Coffee Roaster (10-20 lbs). Have any leads You can pass my way?
Best luck.
ASMarroncito.