Actually, (as I stated) my company is doing it, and I am not GMCR. So it is quite possible. We are doing it and have a growing clientele.
I will be more than happy to speak directly with anyone who is interested in getting pricing on your coffee in a single serve package (k-cup) or we can supply our coffee and have it private labeled (or generically labeled, if at all) and shipped to you for retail and/or distribution.
The issues with micro scale are not solely the set up with art work and labeling, although these do contribute to your per unit cost, and the smaller the run, the larger impact this has. The cost concerns with micro runs is that there is a threshold at which the combination of shipping cost, labeling, and higher per unit production costs (due to the inverse of economy of scale) can reach a point where you simply cannot sell the product and make a profit.
Our objective right now is to secure accounts that can manage our current minimum volumes, and as our market matures, we may find ourselves in a position to reduce our minimums more and more to accomodate the entire spectrum of possible clients. This is why it is important for us to communicate. I want to know what your market is, what you believe you can do with a single serve program, and what your growth prospects are. With this information, we can make a well structured risk assessment in determining our minimum volume going forward.
To address your cost question, I will need to speak with you further. Please contact me directly for more info. Thanks.
