Rowley said:For more info... pickup April HBR (Harvard Business Review) They have a really great article regarding this...
Once I have some time i'll come back and divulge the key points I got out of the article for everyone.
I've written up a quick post that summarizes my favorite points from the HBR article. since they were a bit off topic I created a new post about Coffee Shop loyalty programs.
I'd love to hear any feedback or your experiences.