con771
New member
We are new startup micro roaster. In our local area (metro area) there is only one other roaster for a population base of about 230, 000. This roaster is fairly large (over 400,000lbs a year roasted). However they are found everywhere you look, grocery stores, gas stations, corner stores, tourist outlet stores, farmers market, online store, they supply other coffee shops and have just opened two coffee shops themselves. They have a good reputation and I actually enjoy their brew as well. My question is... what market should I go after (or concentrate on) given that this company seems to have everything cornered? I am sure there is enough business in our area (I am only estimating around 15,000 lbs this year), but I am unsure where to focus selling. I am not going to have a storefront yet so Wholesale is going to be a major part of my business. Just wondering thoughts...Thanks in advance