I am in the early stages of opening a small coffee shop at a major university in Ohio. The location is outstanding(corner store surrounded by dorms and campus housing). My two biggest obstacles are lack of business experience and Starbucks right down the street. What I am hoping will set me apart from Starbucks is the exclusive dealing in fair trade coffees. With the right marketing of this concept, lower prices than Starbucks, and quality product, do you feel I have a chance? Most people are unaware of how corrupt the the coffee industry is, and I feel there are alot of customers to be stolen from starbucks if they discover the truth.