Thanks for your interest. We've named it, "Catalyst Coffee Company," as in, 'We want to be a catalyst for change in our community by giving away 100% of profits (mostly to existing nonprofits already doing good work.' Website is catalystcoffeecompany.com (still in 'show-to-our-church-congregation-who-is-funding-this-and-our-potential-landlord' form, but will be ready for the public in a couple weeks. Better be. About to open!) Our GMs are a couple who have 7 years of coffee shop ownership/management experience. They're the real deal. We're excited! Just pulled first espresso shots today and was pleasantly surprised at the quality (though I over roasted a smidge. Roasting on a Coffee Crafters Artisan V, which has worked really, really well. We very much fall in the micro-roaster category.)