Here's my marketing ideas as of now:
1-I'm in contact with a web designer about getting a website going, along with logo design. Pouring over other roasters sites, paying attention to what I like and don't like.
2-I've made a list of about 20 friends and family who I am pretty sure would be willing to purchase around a pound a month. I'm going to encourage them to spread the word if they like their experience.
3-I'm getting things in order to sell and even roast at the local farmers market.
4-My working business name is "Red Swing Coffee Roasting". I like it in part because of the marketing potential. Thinking about hanging simple wooden red swings around town (in approved locations) with a cool woodburned stamp on them that would have my logo and website.
What do you all think?
(my roaster needs about another week till i can pick it up...it's getting more and more real. i'm jazzed!)
Here's my marketing ideas as of now:
1-I'm in contact with a web designer about getting a website going, along with logo design. Pouring over other roasters sites, paying attention to what I like and don't like.
2-I've made a list of about 20 friends and family who I am pretty sure would be willing to purchase around a pound a month. I'm going to encourage them to spread the word if they like their experience.
3-I'm getting things in order to sell and even roast at the local farmers market.
4-My working business name is "Red Swing Coffee Roasting". I like it in part because of the marketing potential. Thinking about hanging simple wooden red swings around town (in approved locations) with a cool woodburned stamp on them that would have my logo and website.
What do you all think?
(my roaster needs about another week till i can pick it up...it's getting more and more real. i'm jazzed!)
Redswing, I am in the process of doing something similar in southern Calif. Are you operatiing under the Cottage Food Operator law (AB1616)? I would be very interested to hear how it turns out for you, and how you are managing it. I'm doing it as a CFO but this method precludes the use of the USPS, UPS, FEDEX or any other delivery method except direct sales to the consumer (or a third party sells directly to a consumer). It creates a major snag in online sales.