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Sep 6, 2004
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Hello All,

I'm in the process of opening a coffee shop and as I shore up the business plan I feel like I need to have a better idea of the possible sales for the shop. I know that each shop varies and that location makes a huge difference too, but just having a better understanding of what different shops do would be very helpful.

How many drinks does a coffee house sell a day?

What is the average price of their drink?

I've heard that starbucks and some of the other mass production shops can push up to 5k cups a day. Does that sound right?

Thanks in advance.



5,000 Cups? It might not be right; however, this all depends on the location.

Statistics show that:

Americans consume 400 million cups of coffee per day making the United States the leading consumer of coffee in the world.

Specialty Coffee is America's Hottest Growth Industry and the demand is growing at an unprecedented rate.

Specialty coffee sales are increasing by 20% per year and account for nearly 8% of the 18 billion dollar U.S. coffee market.

Among coffee drinkers the average consumption in the United States is 3.1 cups of coffee per day.

At the present time there are approximately 8,000 Coffee Shops across the country. There will be approximately 12,000 Coffee Shops by the year 2005.

The average price for an Espresso based drink is $2.45.

The average Espresso Drive-thru Business sells approximately 200-300 Cups of Espresso and Coffee Based Drinks per day.


More information and statistics can be found at:


If you are interested in learning more information about opening an espresso drive-thru business, please look into the informational guides available at


E-Imports Drive-Thru Start-Up Guide

Searching for information regarding opening an espresso drive-thru business? "E-Imports Drive-Thru Start-Up Guide" is the first practical guide designed for achieving extraordinary success.

Composed from many reliable sources, including the Specialty Coffee Association of America (SCAA), our valuable "Drive-Thru Start-Up Guide" contains powerful successful techniques revealing the steps and strategies for charting an unconventional path to success. ... _Guide.htm


Successful Drive-Thru Operations Guide

Is there a secret to sustaining prosperity in today's competitive business environment? The answer is Yes; Ongoing organizational improvement.

If you are in the start-up phase, or need to make dramatic improvements in productivity, quality, marketing, planning and customer service and satisfaction; than our Successful Drive-Thru Operations Guide is the perfect source for you. ... _Guide.htm