ourcoffeebarn said:
You sell "old" coffee on your website?
And besides that since when is it a crime to pass on some huge savings to my customers.
I do donate coffee, but that is none of your concern what I do with my charitable donations.
I did not intend to question your charitable nature; but rather, I was taken aback by your choice to knowingly allow less than optimum product to be sold to paying clients under your brand name - at any price.
"Day Old" is not the sort of descriptor that is positively associated with a specialty food business: more of a "surplus furniture outlet" or "bargain basement warehouse" term. Over time, customers that are attracted to price over quality will leave your company for another supplier. (unless you keep dropping the price)
Besides, if these coffees are truly one (1) day out of the roaster, what is the benefit to you of advertising or selling them as less valuable? Do you not allow your coffees to degas for at least 3-5 days before use? Why bother creating a second class of product at a lower profit margin?
You may be unaware of this, but your pricing structure and advertising text imply to the customer that coffees roasted the same-day are better than coffees roasted one day prior; which, of course, they are not.
Additionally, your website projects the image that you will sacrifice quality in order to have cash in-hand by selling your leftovers. ...now, this may not be the case and is probably not your intended message, but I thought that you should be aware that this is what the casual observer thinks of your business when reading the material on your website.
If in your position, I would want someone to tell me.