CoffeeTec.Com

Seeking advice in getting started

geburton

New member
Apr 1, 2004
9
0
A question for those of you who have started a coffee business.

First a bit of background. I am contemplating starting a coffee business. What I have in mind is a sit-down coffee-house serving espresso based drinks (and a typical variety of other drinks) and perhaps some pastries, bagels, etc - which I would prefer to obtain from a bakery if that can be worked out.

The neighborhood is mixed blue collar/white collar with a wide range of incomes. The location I have in mind is a retail business district with a fairly heavy traffic count (about 23,000 vehicles/day) and it is the main artery for commuters for some distance around. It would be near grocery stores and other retail establishments. There is also a small college (about 3000 students and staff) within 1-2 miles of the target location. I would like to have a drive through if a suitable location can be found (but the pickin’s are slim). There are some businesses, but this is largely a bedroom community.

So far the area has been totally ignored by Starbucks (there are a dozen or so Starbucks in town, but they all blanket the part of the city with the most new construction and a higher per capita income). My gut feel is that the acceptance of premium coffees is broad enough in the general population to be a hit in the area, and establishing a business before Starbucks eventually shows up would enable me to compete when they do.

I have absolutely no experience in retail operations and I believe there is no substitute for experience, so my question is: How did you get started? To answer this question I’ve tried talking to some of the coffee house owners in town but I sense a bit of unwillingness to share experiences. I suspect they regard me as a potential competitor. I probably would too in their shoes.

So can you help?

- Did you just dive in and learn by yourself? Or hire someone experienced?
- Did you have a mentor of any sort?
- Have you purchased any sort of consulting or training?
- What kind of “professional helpâ€
 
G

Guest

Guest
Hi Glen,

We are also glad to help you. Free information can be found all over the internet. Please click on the links below. You will find useful information and statistics:

http://www.e-importz.com/Support/specialty_coffee.htm

http://www.e-importz.com/Support/start-up%20guide.htm


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Garbero's

New member
Oct 11, 2004
8
0
Portland Oregon
so it's pretty common knowledge that 7 out of 10 restaurants fail within the first year. If you don't have any retail experience I suggest you go to a school first like western culinary institute in Portland oregon. There you can get a degree in restaurant managment. If your unwilling to go to school first I would spent at least a year working for a company like starbucks. Get yourself into a managment position so you can see first hand how to manage labor and food costs. Those will be your 2 biggest expenses in your restaurant. That an an empty seat. If those 2 options dont make sense to you and you have a whole lot of money (at least 20000 not includint the rest of your opening costs ) to blow on consultants contact Barry Brown at Profit Stratagies. He is a teacher at Western Culinary and a very smart man!!! www.restaurantprofits.com

My opinion on your concept... It sounds like a good idea to open near a college. A drive through is always a bonus. If you open there, other companies will eventually follow. I would, from the get go, make yourself remarkable. By that I mean, what you described sounded like any other coffee shop. How will yours be different? What will make people drive the entra mile to go to your store instead of Starbucks?
 
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