I run a chain of upmarket outlets in London (OK only two at the moment!). Starbucks are immediately next door to us in our newest location and we are struggling to sell coffee. We do about 8% of sales on coffee at our other site (our core products are sushi, smoothies & wraps) but at this site we barely do 3%. Coffee is of course important to us as it is our highest margin product. Our coffee quality is v high (well I think it is) though we go for a slightly darker roast than Starbucks, training is good, service v friendly, our prices slightly lower than theirs, branded coffee cups and we do a loyalty scheme. We've done sampling and flyers and we still can't get people to change their routine. Any suggestions? Has anyone else been in this position?