We have many customers that say "give me the strongest, darkest coffee you have" and that's when I have to tell them that's an ass backwards statement. Then go on to explain lighter equals more caffeine, darker equals more carbon (Charbux joke) and so on. You should see the look on their faces. Then they're really baffled to see that our decaf blend is the darkest roast we offer, yet it's DECAF.