Speaking of ambiance, or lack thereof ...
This weekend, my friend and I stopped for dinner at a Chinese restaurant that recently opened in South Jersey. Instead of playing music in the background for ambiance, they had a large-screen television, and they were playing videos of old Celine Dion concerts.
The television was located at the top of a pole in the corner of the restaurant. I was sitting with my back to the TV, but I could still hear the concert. The person I was with kept looking at the screen saying "I can't believe they're showing old Celion Dion concerts." Although I sometimes enjoy Celion Dion's music, it's not what I wanted to listen to (or watch)while having dinner in a Chinese restaurant. It was very annoying.
There definitely was no ambiance there ... plus the food was mediocre. To top it off, when I ordered a Diet Coke, the waiter plopped down a glass, a can of soda, and a straw! I hate that!
Yes, ambiance, good food and drinks, and good service make a lot of difference in whether or not a customer comes back again.
Rose