YourAce
New member
I am asking for an opinion for those of you who have your own shop, and roast your own beans. I ask for this reason; I am in the process of opening my own shop and I am teetering on the idea of roasting my own beans (included in the set up of the shop), versus buying from a roaster. I have a couple of locations I am looking at, but I would need additional space for this set up, if I were to include roasting on the premises.
As there are the advantages of roasting your own, my inquiry is more towards a marketing perspective, rather than roast my own versus purchasing from a roaster. I am interested to know if you advertise that roasting occurs on the premises, and if you see a difference to your bottom line? I am really looking to separate myself from the rest of the local market, and wondered if this might be the advantage I am looking for?
Does it even matter to the average coffee drinker where the beans come from, in-house versus purchased else where?????? My guess is no, but that’s why I ask those of you who can speak about this topic.
Do you also feel that the ROI, in the long run, also brings an additional return?
All comments and advice is welcomed and greatly appreciated.
THANK YOU!!!!
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As there are the advantages of roasting your own, my inquiry is more towards a marketing perspective, rather than roast my own versus purchasing from a roaster. I am interested to know if you advertise that roasting occurs on the premises, and if you see a difference to your bottom line? I am really looking to separate myself from the rest of the local market, and wondered if this might be the advantage I am looking for?
Does it even matter to the average coffee drinker where the beans come from, in-house versus purchased else where?????? My guess is no, but that’s why I ask those of you who can speak about this topic.
Do you also feel that the ROI, in the long run, also brings an additional return?
All comments and advice is welcomed and greatly appreciated.
THANK YOU!!!!