Coffee Consumption Statistics - Must View



Coffee Consumption Statistics

The National Coffee Association and The Specialty Coffee Association of America conduct annual surveys regarding coffee consumption each year. The gathered data below can be extremely beneficial to anyone wishing to start a business or just have an insight on coffee consumption.


Results of Gathered Data:

Nearly 52% of Americans over 18 years of age drink coffee every day. This represents over 100 million daily drinkers. 30 million American adults drink specialty coffee beverages daily; which include a mocha, latte, espresso, café mocha, cappuccino, frozen/iced coffee beverages, etc.

Average Beverage Price:

The average price for an espresso based drink is $2.45

The average price for brewed coffee is $1.38.

Coffee Cup Consumption per Day:

Men drink as much coffee as women; each consuming an average of 1.6 cups per day.

Women seem to be more concerned about the price than men.

Among coffee drinkers, the average consumption in the United States is 3.2 cups of coffee per day.

Average Cup Size:

The average coffee cup size is 9 ounces.

30% of the population drinks coffee occasionally.

Time of day:

65% of all coffee is consumed during breakfast hours

30% between meals

5% with other meals


35% of coffee drinkers prefer black coffee

60% prefer to add sugar and/or cream


Women indicated that drinking coffee is a good way to relax.

Men indicated that coffee helps them get the job done.


The United States imports in excess of $4 Billion worth of coffee per year.

Americans consume 400 million cups of coffee per day making the United States the leading consumer of coffee in the world.

On an average, 250 Cups of espresso and coffee drinks are sold per day at almost any espresso drive-thru business with a great visible location. (500 cups per day is extraordinary.)

Independent coffee shops manage to sell 31% of espresso-based drinks, while the rest is brewed coffee.


Jan 7, 2005
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A completely new understanding for pulling a good shot

Anonymous said:

I have seen from your website, "The Perfect Shot of Espresso: UPDATED"

It is something like the summary of the general understanding about the preparation of good shot.

But, I would point it out that it is not right. This is not only to you but the people who velieve such understanding.


1-st: Dosing
how much coffee powder should be used? It depands on the size and shape of the filter bowl. Once you adjust the machine a little bit, it changes correspondingly.

2-nd: 1-oz water
How do you define your "ristretto"? Or maybe you do not make it.

3-rd: Brewing Time, 28-30 Seconds
Change another blend, or adjust the machine again, the cup will taste different, might be burnt.

4-th: grinding
Normally the courseness of the ground is the same in Italy. For example, you buy the ground from the supermarket pregrinded, there is no way to change it.

5-th: Tamping
Try different force, you will see the same result.

6-th: Tempertature
It does not change too much, and therefore has little influence on the result. But generally keep it high.

7-th: Pump pressure
As mensioned above, it changes, and almost everything changes.

8-th: Crema
The colour and shape of the crema can be different, and therefore the taste is also different.

9-th: Equipment
Of course, one has to use the semi-automatic professional machine for enough pressure and steam. Normally the home machines do not work well.


Any comment is welcome.