JumpinJakJava
New member
- Dec 12, 2011
- 389
- 0
ppb,
Starbucks is low quality, and even they pay above C market prices in most cases.
Beware of your ethics! Karma is a b!tch. :coffee1:
Here is some info on Starbucks green coffee sourcing for 2012:
"Purchasing third-party certified or verified coffees not only meets our customers’ expectations, but can also help protect the environment and the livelihood of farmers in coffee-growing regions. We have offered Fairtrade coffee since 2000, and are now one of the largest purchasers of Fairtrade certified coffee in the world. In 2012, 44.4 million pounds (8.1 %) of our coffee purchases were Fairtrade certified. We also purchased 8.7 million pounds (1.6%) of certified organic coffee in 2012.
In 2012, 93 % of our coffee was ethically sourced through C.A.F.E. Practices, Fairtrade and/or other externally verified or certified programs, with some coffees receiving multiple verifications or certifications. It is our goal that by 2015, 100 % of our coffee will be sourced this way.
Another important component of our approach is a green coffee pricing model that aims to pay the prices premium quality commands, while fostering price stability and mutually beneficial relationships with suppliers. Starbucks sourced 545 million pounds of premium quality green (unroasted) coffee from 29 countries in 2012, and paid an average price of $2.56 per pound. In 2012, 98% of our contracts included an economic transparency clause."
I would say that because of the volume they bought they paid "overall" average fair market prices.
I do not know if it all graded 80 for specialty, but I will give them the benefit of the doubt.
If John is referring to their over roasting of 95% of their coffees as being "low quality", then I would certainly agree. It seems there is quite a market for the smokey/burnt taste. Taste is subjective. I used to like dark roasted coffee. Not my cup today. Like to get the true characteristics and nuances of single origin
and blended coffees.
I would like to add that the quality control of Starbucks in reference to cleanliness, equipment, marketing, etc. in the East coast, by my personal experience and opinion is very good quality. JMO