Hello i'm a college student and aspiring coffee shop owner. I was wondering if any other coffee shop owners could give me a general break-down of their revenue. Im very curious to see what percentages go to what. Thanks!
We're small. In fact, we are the smallest successful shop in the US. So much of what we do doesn't translate to the typical shop, however, it shows that it can be done on any scale.
Let's assume monthly revenue is $1.00
An average monthly expense for us would be:
.15 espresso/coffee/tea (Cost of green, and all other associated COGS)
.08 Business Loan Payment
.07 Utilities+phone,internet, and cell.
.05 Insurance (health & property)
.05 Owner's Draw
.03 Business Travel
.02 Company Car Expenses
Of course month to month this varies and how cash flow figures out in the picture is important as well. We also do upgrades and improvements each year, which may fall somewhere in misc.
Many will say rent is high, (Most would say to stay around 7-10%) and it is if other expenses are as high as your typical shop... but efficiency in store design, electrical, hours of operation, and product sourcing makes "rent" just another expense. At the end of the day, you have to look at your total revenue and your total expenses. If one is high enough and the other is low enough, that's a good thing.
Thanks for the help thats def some great info. Would you say other shops run about the same for COGS? My big question is am I going to be able to make enough money selling coffee alone to make this worth it?
SSC - The COGS can vary greatly based on the product mix. If one coffee shop only sells beverages they will have a higher contribution margin. On the other hand, if another coffee shop sells a mix of drinks, food, whole bean, and merchandise, their CM will be lower. In my eyes, the first example is missing opportunities to take care all of their customer's needs.
I ran a corporate coffee shop and our COGS averaged 34% (with a lot of wasted product)
Selling coffee alone is "worth it" from a business stand point if your contribution margin (sales - cogs) exceeds your fixed costs (rent, insurance, wages, etc).
I have a spreadsheet that I found a long time ago that helps break down cogs per drink if you are interested.