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MrBox

New member
Feb 21, 2006
67
0
Statesboro, GA
I was curious in thinking what the public is drinking theese days. And I was wondering if my perception is valid. So how much (%) of drink sales would you break down the following into.

Coffee
Fraps (cold drinks)
Caps and lattes
Espresso

Is your shop small, aveage, or large?


JM
 

ontrees

New member
Jun 9, 2006
17
0
What are they drinking?

Hi MrBox,

I think it depends on how you market yourself - including the way your shop is set up and the way your menu is displayed. In my experience, it also matters what area of the country you are in - the more espresso educated, the more espresso drinks.

The little shop I'm working on in the Pacific NW right now does:

5-10% Coffee
10-30% depending on the weather! Fraps (cold drinks)
75% or more Caps and lattes (less on hot days)
5-10% Espresso (assuming you are including both demitasse and americanos)

The large shop I had in Indiana did more like:

35% Coffee
5% Fraps (cold drinks)
50% Caps and lattes
10% Espresso

One idea out there is to organize the shop and menu so that people are more inclined to by the higher profit/priced drinks - caps, lattes, etc.

Have Fun!
 

equus007

New member
Apr 4, 2006
315
0
Austin, Tx
regions

this will depend on the region you are in as well. In the SW my sales of fraps went to well over 70% during the summer(march-september really).
 
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