Coffee Stats

[MrBox]

I was curious in thinking what the public is drinking theese days. And I was wondering if my perception is valid. So how much (%) of drink sales would you break down the following into.

Coffee
Fraps (cold drinks)
Caps and lattes
Espresso

Is your shop small, aveage, or large?


JM

 

[ontrees]

What are they drinking?

Hi MrBox,

I think it depends on how you market yourself - including the way your shop is set up and the way your menu is displayed. In my experience, it also matters what area of the country you are in - the more espresso educated, the more espresso drinks.

The little shop I'm working on in the Pacific NW right now does:

5-10% Coffee
10-30% depending on the weather! Fraps (cold drinks)
75% or more Caps and lattes (less on hot days)
5-10% Espresso (assuming you are including both demitasse and americanos)

The large shop I had in Indiana did more like:

35% Coffee
5% Fraps (cold drinks)
50% Caps and lattes
10% Espresso

One idea out there is to organize the shop and menu so that people are more inclined to by the higher profit/priced drinks - caps, lattes, etc.

Have Fun!

 

[equus007]

regions

this will depend on the region you are in as well. In the SW my sales of fraps went to well over 70% during the summer(march-september really).

 

[Mycoffeemachine]

This is a very good information :grin: