Superautomatics can be very well suited to drive thru businesses, but there are some factors specific to
your business that you should consider before making a decision.
Although easy to operate and serving a consistent product, I find that you trade the cost of training and retaining better skilled labor with the cost of equipment and maintenence.
If in a coffee-focused business you intend to hire less skilled labor directly contributing to higher turnover, this is a definite plus in the superautomatic category. In this situation practically anybody can serve a decent drink and you can reduce the time in training with each batch of new recruits. Don't forget, you still have to hire good employees: the machines will serve coffee, but they will not drive your people to work on time.
However, if it is in your busines strategy to retain "higher grade" employees or offer compensation and other incentives that will reduce turnover, you can likely avoid unnecessary equipment and maintenence costs with a traditional solution.
Here's a few of the other big points to consider:
- Reliability: although pretty reliable these days, there are still far more moving parts in a superautomatic than a traditional machine. More moving parts means more breaking parts
- Critical Failure: A minor problem is far more likely to disable a superautomatic than a traditional machine. You can work around problems like a flowmeter failure on a traditional machine, but that same problem on a superauto will completely incapacitate the system. A minimum of 2 independent superautos are recommended for redundency in a coffee-critical business
- Service Availability: having mentioned that you intend to open several locations, you should be aware of the qualifications of service suppliers in each market. It's getting better, but you will still spend more time finding an espresso tech that can troubleshoot some of the more complicated internal mechanisms.
- Speed: (also see cost / redundancy) The superauto goes though a complete mechanical shot cycle (grind, chute/dose, tamp, extract, and rinse) for each drink. Efficiences are gained by a skilled traditional system operator that significantly improve serving time (grinder, dose portafilter 1, tamp, extract, dose portafilter 2, tamp, extract, etc.). And, of course, you want to avoid a superauto that also dispenses the milk in your environment. We reserve those for customer service lounges, employee commissarys and other self-service locations. Adds a great deal of cost and mess, and slows down the process even more.
There are probably a few other things that I have forgotten to mention here, but are mentioned in
this article I wrote for our company newsletter a few months ago.
These issues are not intended to convey a recommendation of either solution in your situation, just point out some of the things that people commonly overlook when jumping to a superautomatic. Hope it helps!
Andrew