good point. I completely forgot about the coffee industries use of branding.
It brings up a very good point to reference a legal preceding that happened in 2003 regarding Starbucks vs. Coffee Bean. Starbucks used the term ice blended which is Californian based Coffee Bean & Tea Leaf branding for their ice blended coffee drinks. I don't know if it went to court or what happened of it, but I don't see the words Ice Blended around in Starbucks at all.
Now I've seen at smaller coffee shops using the word Ice Blended Mocha which is what I think I order from Coffee Bean. For the shops it seems to be a generic term but for Coffee Bean they think of it as a branding. As a cook I see it as it being blended ice with mocha mixture