how to forcast coffee shop traffic

[Dennisfryer]

Can anyone help me with forcasting traffic percentages to a coffee shop?

I currently estimate coffee shop traffic
.45%- .6% draw of vehicle traffic
1% draw of pedestrian traffic
2 % draw if I install a drive through window??
What do you think of this? Does anybody have first hand knowledge of these percentages?

 

[Rewardster]

Hello Dennis.

This information may be a bit out-of-date, but it may be helpful: Coffee Shop 2012 Research Report - U.S. SBA SBDC Clearinghouse

This site appears up-to-date, also helpful but less specific: https://www.statista.com/topics/1670/coffeehouse-chain-market/

I hope it helps.

 

[John P]

The real answer is to do your own research and extrapolate with a "best guess".

The reality is locations are different, menus are different, marketing strategies are different and traffic patterns are different from one block to the next.
The best you can do is invest the time to go the four to six shops in a similar demographic area in your city, buy drinks, hang out, and count. Different shops, different days of the week, and different times.

You will get a much better picture than using numbers not relevant to your locale.