Sales leads are a crucial part of any business sales strategy. Without leads, sales growth and success are not possible, and without sales leads, business sales suffer. Therefore, sales leads must be generated through various proven sales lead generation strategies, and the most efficient among these are appointment generators, lead capture systems, business email leads and other forms of lead capture technologies. Lead generation Belkins' is basically the generation of consumer awareness or interest in products or services of an organization. Leads can also be generated for promotional purposes like list building, e newsletter list acquisition, or for sales leads by means of direct telemarketing. The techniques for generating such leads generally fall under the broad umbrella of online marketing, although they can also encompass traditional offline marketing techniques. Lead generation through online means can range from lead capture through websites to the purchase of online tickets, or even to marketing a business by way of the Web's social networking features.