I guess name is the first important thing to catch the customers...as this is the something that comes into the eyes...I love the passion for marketing. Coffee, in fact, CAN be fun!!! One of my favorites is Raven's Brew. They use very unique names for their blends as well; Resurrection Blend for their morning coffee, Three Peckered Billy Goat for their most potent blend, and they have a tag line for the Kopi Lewak (aka civet coffee) "Good to the last dropping". Cheers for all the genius that goes into making specialty coffee a singularly unique endulgement!