PR: Groundwork's wholesale group joins The Supreme Bean

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NORTH HOLLYWOOD & LOS ANGELES, Calif. (October 7, 2008) – The Supreme Bean Coffee Roasters and Groundwork Coffee Company have entered into a strategic partnership to better serve the customers of both organizations. Under terms of the agreement, Supreme Bean will add Groundwork’s wholesale portfolio to its business and represent both brands beginning October 15, 2008.

“We see the addition of the Groundwork Coffee brand to our wholesale business as an exciting win/win opportunity to enhance our premium line by including a brand recognized for outstanding certified organic and fairly traded coffee,” said Supreme Bean president, Jeff Chean.

“Transitioning responsibility for our wholesale customers to The Supreme Bean will allow Groundwork Coffee Company to focus on the operations and growth of our retail café business,” commented Groundwork president Richard Karno. “We know that our wholesale customers are going to really like these guys –their reputation for excellent service and consistently high quality coffee is well known. Working together, we will ensure a seamless transition so that Groundwork’s distinctive coffees will be available to our wholesale customers for years to come.”

About The Supreme Bean Coffee Roasters

The Supreme Bean is an artisan specialty coffee roasting company based in North Hollywood, California. Founded in 1994, the business began as modest wholesale coffee roasting and catering business (as Joe to Go), within a few short years becoming a must-have feature of television productions like The Tonight Show, Friends, The Academy Awards, The Emmy Awards and numerous motion picture sets. Consistently recognized for quality by trade publications and industry experts, including the highest-ever scored decaffeinated coffee by the venerable Coffee Review, The Supreme Bean has grown to become a leading supplier of premium specialty coffees, training and support services to businesses nationwide. For more information, please visit http://www.thesupremebean.com.

About Groundwork Coffee Company

Groundwork Coffee Company is one of the first certified organic coffee roasters in the State of California. Founded in 1990 as the addition to a rare book store and café, the company now has six retail locations throughout metropolitan Los Angeles that offer certified organic, fairly traded, shade grown and other economically and environmentally sustainable coffees. For more information, please visit http://lacoffee.com.
 
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