It is Rabbit Coffee (the name). I did some google searching and rabbitcoffeeroasting.com is their website so that must be the name of the company as well. I wasn't a frequent drinker of cold brew at all but I actually liked it. When I usually get my coffee from anywhere else it is iced with one cream, one sugar, and a shot of espresso. Rabbit seems to be concentrated being a cold brew and mixes really well. I brought a bottle of it home and made a glass with ice and french vanilla cream and my fiancé loved it. I do drink by the bean at home normally, but I see on the website that they do coffee by the bean as well. So, I think I am going to try that out. I was not alone at the market either. Everyone had a cup. I think it might be an up and coming brand. I support the cause. Go Rabbit!