Our local McDonalds haven't started smoothies, but I'd say it will be like their McCafe, a lousy attempt at doing something great for low bucks. We operate our mobile espresso van business within 2-3 miles of the local McD's and actually have pulled quite a few daily customers from them simply because of superior drink quality as well as customer service. They don't mind paying a bit more because of the difference in taste, texture and what we make actually has espresso in it, not just a "hint of coffee" as commercials lead you to believe. We recently tried their attempt at the blended drinks (choc and caramel McCrappes) and both were incredibly sweet, gritty in texture and tasted artifically flavored. Only human touch was the whipped cream and "decadent drizzle" on top.
I hope the local McD's do whip out the smoothies as that will be yet another thing we blow them away on.
No we haven't lowered any prices because of them or anybody else. Simply refuse to do that to attract more people. Our prices are what they are. AND for the few that have questioned pricing I suggest they take a sip of what they ordered... then tell them if they don't truly like it it's free. Haven't given away any drinks yet. Later!