I'll second that, very nice use of colors, good pictures, informative...makes me hungry! You are allowed to have your website address on the footnote below your posting, I would suggest you add it in so people can visit your newly revamped website
I like what I can see. It looks like you're using your imagery of your products to good advantage. I think that's very important to motivate the buy prompt. Larger views will be nice. When you have it up, link it to your profile so we can see it.
I think it's brave of you to place these pages here for all to critique. It's one thing to put the finished product out there, another to show your process of development. Obviously there are some conscientious and helpful folks here on the forum who are glad to give constructive feedback. Alien or otherwise. Still, be careful of these cannibals ...
Ha, thanks guys. Like Mako said, it is still under development.
It's not live yet, these are just pages captured from my sitebuilder program. So far it's heavy on images and light on info and text. But it's not an information site, so I'm a little stumped regarding what info to provide.
I think it should first and foremost be a sales site, if I understand your intent with it. Get that right, make it easy to understand and to execute and you've got it licked. When a visitor finds it, they instantly know why they're there. Good imagery, representative pack and flavor information, and a smooth transaction process all will add to the effectiveness of the site.
You can always add informational topics and subtopics to give information for your customers. I imagine recipes and accompanying items with biscotti would be good to include. Pairings of flavors that you offer would naturally find companion latte flavors, single origin or blended coffee matches.
You might lend biscotti history to your informational offer. Who baked the first biscotti? Was it a mistake to bake it until so hard? Was it an accident to dip it into coffee? Was it a king's specialty in some early Chinese dynasty?
All these things might enrich your site and make it interesting. Users might enjoy reading and returning.