what do you guys think to open a drive-thru in china now

azurepeng

New member
Dec 22, 2005
1
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:) what do you guys think to open a drive-thru in china now
do u think the chinese market has already mature enough to open a drive-thru
thank you
 

ddh

New member
Jan 26, 2006
2
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Drive Through in China

Where in China? Do consumer drink cold coffee in hot weather (as in the rest of Asia)?

Do the Chinese drink coffee in their cars? They don't in many countries. Think of a way to test this out...
 

pstam

New member
Jan 7, 2005
60
0
China
azurepeng said:
:) what do you guys think to open a drive-thru in china now
do u think the chinese market has already mature enough to open a drive-thru
thank you


That is a bad idea.

Except Shanghai, I can be sure that you won't go well with it. But, for Shanghai, I just can not be sure of it. It does not mean definitely that it has a chance.

Take care.
 

flevente

New member
Feb 3, 2006
1
0
drive thru in china

Hi
I live in the Southern Chinese city of Guangzhou or Canton, been here for almost 4 years now.
I don't think that this is such a bad idea but you have to wait with it as for today the playing fields here in China aren't really levelled. (I am in the sourcing business and man I see a lot of crap happening). If you as a foreigner want to start your business without a Chinese partner you have to deposit tons of money for example.
Coffee is a good investment here because it's expensive and is associated with rich people, foreign things, etc. But a drive thru is pretty much the opposite, isn't it? For example I have to travel like an hour to buy proper bread but if I wanted to buy a golf club or a Ferrari, I could do that in my neighborhood.
The Chinese love expensive places where they can take others to amuse and show off but they are simply not hooked on coffee at all. So I just don't see they would come in for a coffee because they really need to have that caffeine. Also I have been to a lot of beautifully designed coffee houses where they would serve you a cup of Nescafe for 5 USD a cup and nobody would say a thing. The same on the Hong Kong- Guangzhou train.
 

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