I've viewed his site many times in the past just to see if he's updated information or not. Although I agree with a lot of what he says in some of his information, I feel that anyone with a lot of time on his hands can write information like this. The true test is to visit with the consultant without spending first. If you feel comfortable after a couple of meetings, and have had the opportunity to contact any of his previous customers and talk to them at length, you can get a better feeling about doing business with this person. I'd be more interested in helping people before extracting a dime from their pockets. But also understand that if you're serious about getting into this business that you should be financially ready to do so. You don't want to waste your time nor the time of the consultant. Visit our site at www.seattlegourmetcoffee.com and print out our FREE catalog. This can be your starting point to see if you are ready to get things going.