I don't know about the contracts, but having your coffee syrups in every 7-11 is a pretty big contract.
As for usage, I always see a list of about a dozen different flavored syrups but only ever 3 actualy syrup drips out for access, and they are always hazelnut, irish creme, and cinnamon. They are always 1/2 empty and look used, but I have never encountered anyone who would or is uing them in their 7-11 coffee. I did notice a few 7-11s around town also have a largly increased library of brews going on, from regular or decaf to newer cinnamon, french, dark mountain, and hazelnut. Ignore the fact they always offer cinnamon and hazelnut coffee syrups while they have cinnamon and hazelnut coffee brewing.
All and all I give 7-11 credit for trying, but do not know if we will see this setup next year in the same stores.