Hoosier
New member
Hello,
I'm wondering if anyone has created or seen a market segmentation of coffee shop customers?
A friend back home who owns a small coffee shop asked me for some help with his marketing. My background is marketing and brand management, but I know very little about the coffee industry. A segmentation would help us select his target customers and better cater his services to them so I thought I'd give developing one a shot.
Before I survey a broad group of coffee drinkers, I'm hoping to get an industry perspective on the typical types of coffee shop customers you see, taking into account the type and location of your coffee shop. This will help ensure I'm asking the right questions in the broader market survey.
If you own, manage or work in a coffee shop and can spare 7 minutes to answer less than 15 questions, it would really help us out. As a thank you, I'm happy to share the market segmentation with you once the research is complete. Maybe it would be useful in your business as well. There's a completely optional question at the end of the survey to provide an email address if you want to receive it.
Here's the SurveyMonkey link...
https://www.surveymonkey.com/r/KJQN36T
Thank you![Coffee :coffee: :coffee:](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
I'm wondering if anyone has created or seen a market segmentation of coffee shop customers?
A friend back home who owns a small coffee shop asked me for some help with his marketing. My background is marketing and brand management, but I know very little about the coffee industry. A segmentation would help us select his target customers and better cater his services to them so I thought I'd give developing one a shot.
Before I survey a broad group of coffee drinkers, I'm hoping to get an industry perspective on the typical types of coffee shop customers you see, taking into account the type and location of your coffee shop. This will help ensure I'm asking the right questions in the broader market survey.
If you own, manage or work in a coffee shop and can spare 7 minutes to answer less than 15 questions, it would really help us out. As a thank you, I'm happy to share the market segmentation with you once the research is complete. Maybe it would be useful in your business as well. There's a completely optional question at the end of the survey to provide an email address if you want to receive it.
Here's the SurveyMonkey link...
https://www.surveymonkey.com/r/KJQN36T
Thank you