Juliann Castell
New member
I have a vision for my coffee house that I'd like to test:
I'm going to open a coffee house - in a suburban community - in the middle of a development - literally surrounded by schools, parks and houses, houses, houses (not a lot of retail around because it's a newer area).
My coffee house will attract Moms, Dads, couples and of course kids at times.
I will sell espresso, coffees, ice cream and a simple menu.
OPINION? I plan on having chairs/tables and 2 couch/nice chair seating areas. I'd like to have a plasma tv on the wall to market "Apprentice Night" or "Survivor Night" or the like - some way of getting folks in in the evening for nice coffee/desserts. I'm also thinking Book Club meetings etc. as a marketing ploy. What do you think? Especially re: tv (not on all time of course - just for special times...)
I'm going to open a coffee house - in a suburban community - in the middle of a development - literally surrounded by schools, parks and houses, houses, houses (not a lot of retail around because it's a newer area).
My coffee house will attract Moms, Dads, couples and of course kids at times.
I will sell espresso, coffees, ice cream and a simple menu.
OPINION? I plan on having chairs/tables and 2 couch/nice chair seating areas. I'd like to have a plasma tv on the wall to market "Apprentice Night" or "Survivor Night" or the like - some way of getting folks in in the evening for nice coffee/desserts. I'm also thinking Book Club meetings etc. as a marketing ploy. What do you think? Especially re: tv (not on all time of course - just for special times...)