GKcoffee
New member
- Sep 29, 2014
- 10
- 0
Hi, I wanted to introduce myself and ask the community a question. Can coffee in single-serve packaging ever reach "high" specialty quality? Third-wave is intended to be slow and high quality by design, while single-serve (particularly Keurig and Nespresso) are intended to be fast and convenient. Are these completely different markets, serving completely different customers? And either way, how would you raise the quality of single-serve offerings to match more closely what consumers currently get at their local specialty cafe?
We have been thinking about these questions for about year and haven't come up with definitive answers yet. I'd love to hear what you think.
Thanks!
We have been thinking about these questions for about year and haven't come up with definitive answers yet. I'd love to hear what you think.
Thanks!
Last edited by a moderator: